Product discovery
One to two weeks, ending in a written thesis: who the product is for, the single job it has to do, the data model that makes personalization possible, and a scope you can fund. The document is yours whether or not we build it.
Digital product studio
The average user doesn't exist.
Aira Creation designs and builds hyper-personalized applications — software that shapes itself around the person using it, not the average of a market. Discovery, interface, engineering and AWS delivery, in your own account.
Most recent build — klxo.app , live for photography studios.
The premise
Built for a person who isn't there.
Most products are averaged until they offend nobody and fit nobody. That average is a statistical artefact — it has no job, no habits and no reason to pay you. The person who does is specific, and the software should be too.
The usual build
- One screen for everyone, then a settings page to apologize for it.
- Onboarding that collects answers the product never reads again.
- Features averaged across a market until they suit no one in particular.
- Personalization arrives last, as a recommendation strip near the footer.
An Aira build
- A user model at the center of the schema, not bolted onto the side.
- A first screen that already reflects the work that person actually does.
- Scope decided by one person's day, then widened on purpose.
- Personalization as architecture — it decides the data model, not the trim.
Software should arrive already knowing who it is for.
What we do
Five things, done properly.
Interface & design
Screens with a point of view — typography, motion, empty states, error states, the unglamorous ones that decide whether people stay. Delivered as a system your future engineers can extend without guessing.
Hyper-personalized builds
The core of the studio. A user model the product genuinely reads from, modern language models wired into your data rather than pasted on top, and behaviour that adapts per account from the first session onward.
Cloud delivery on AWS
Provisioned as code in your own account: static front ends on S3 behind CloudFront, application tiers behind a load balancer, managed databases, DNS and certificates. Staging and production, and a deploy pipeline your team can run without us in the room.
Partnership after launch
Optional and cancellable. Retained engineering in two-week increments — new surfaces, performance work, and the operational upkeep that keeps a young product alive once real users arrive.
Selected work — 01
Klxo — the studio behind the shutter.
Photographers lose their evenings to the half of the job nobody photographs: enquiries in DMs, quotes in spreadsheets, contracts over email, galleries on a third service, payments chased by hand. Klxo carries a shoot from first enquiry to final payment in one place.
Where the personalization lives. A wedding studio, a fashion studio and an events studio do not run the same business, so Klxo does not hand them the same screen. The kind of work a studio takes shapes its pipeline, its templates and what the dashboard leads with — the product arrives already fitted rather than waiting to be configured.
What shipped. A public marketing site, an authenticated studio dashboard, and the API behind both — clients, projects, quotes, contracts, private galleries and payments. Infrastructure is defined as code and runs in a single AWS account, so the whole system can be rebuilt from the repository rather than from memory.
How an engagement runs
From a conversation to a live product.
Step 01
A conversation
Thirty minutes. What you're building, who it's for, what's already true — existing code, existing users, existing constraints. If we're the wrong studio for it, you'll hear that on the call rather than three weeks later.
Step 02
Product thesis
One to two weeks of paid discovery. You get a written thesis, a user model, a prioritized scope and a quote against that scope — so you approve a number attached to a document, not to a conversation.
Step 03
Design
Interface and motion for the paths that matter first, in the order a real user meets them. Enough system to keep the product coherent as it grows, and no more than that.
Step 04
Build and ship
Two-week increments against the agreed scope, each ending on a staging environment you can actually use. Production runs in your AWS account from the first deploy, not migrated into it at the end.
Step 05
Handover, or partnership
Infrastructure as code, documentation, and a pipeline your team can run alone. Then either we step back cleanly, or we stay on retainer — your choice, made after launch rather than before it.
You own all of it
Code in your repositories, infrastructure in your AWS account, domains and certificates in your registrar. Nothing load-bearing lives with us, so leaving is a decision rather than a migration.
Small on purpose
You talk to the people writing the code. There is no account layer between the brief and the build, which is also why we take few projects at once.
Shipped beats promised
Klxo is live and public — you can open it, read it and judge it. The same discovery, design and delivery pipeline is what builds yours.
Questions before you write
The things people ask first.
What does "hyper-personalized" actually mean here?
That the product changes shape per user from the data model
upward — what it shows first, what it asks for, what it automates and what it
never mentions again. It is a decision about architecture, not a recommendation
carousel added near launch.
What kinds of projects do you take?
New products from zero to a first public version, and existing
products that need a personalization layer they can't retrofit alone. Web
applications, dashboards and the APIs behind them.
How long until something is live?
Discovery is one to two weeks. The build then runs in two-week
increments, each one deployable. The thesis document sets a date for the first
public version before any production code is written, so the timeline is
agreed rather than discovered.
How do you price work?
Discovery is quoted on its own. Everything after it is scoped
and quoted against the thesis document, so you're approving a number attached
to a written scope. Retained work after launch is billed per two-week
increment and can be stopped at the end of any of them.
Do we own the code and the infrastructure?
Yes, from the first commit. Repositories, AWS account, domains
and certificates are in your name throughout — we work inside them rather than
handing them over at the end.
Can you work alongside our existing team?
Yes. We take a defined surface — a product area, a
personalization layer, an infrastructure migration — and work to your
conventions and review process rather than importing our own.
Do you only build on AWS?
It's what we run in production ourselves, end to end, which is
why it's the default. If your team is already committed to another cloud we'll
tell you honestly at the call whether that changes the estimate.
What do you need to get started?
A short description of what you're building and who it's for —
a paragraph is plenty. Send it with the form below and you'll get a reply with
what we'd do first, and what it would cost to find out.
Start here
Tell us who you're building for.
One person, described properly, is enough to begin. Send the shape of the problem and you'll get a reply about what we'd do first — not a brochure.
Prefer plain email? Write to klxo.developer@gmail.com.